Convention '09
Executive Program
NTA's Executive Program-Buy One ... Get One Free
Suppliers and DMOs - what is the best way to understand what your NTA Convention dollars bring to your company or destination? Well, it's being there and seeing it first-hand.
Having your CEO in Reno can only help you in the long run. When your company's executive sees the kind of business the NTA Convention generates-particularly this year with the enhanced format-it makes it easier to defend the marketing dollars you need to reach this lucrative leisure market.
To help you achieve that goal, NTA is enhancing its Executive Program to include a full-week program. When you register for the Convention, you can also register your CEO for FREE!
This free registration allows your executive access to any and all days of the Convention. Be on the floor to experience the energy of the Destination Pavilion. Attend special CEO forums and educational sessions designed with them in mind. See the networking that goes on in the Tour & Travel Exchange, during evening events and throughout the day. And, with the low rates being offered by our Reno hotel partners, there's never been a better time to showcase what you do for your company or destination at NTA!
Your executive is welcomed to stay the entire Convention and we've created a special day of programming scheduled for Monday, Nov. 16. For a schedule of Monday's events, click here.
Register your CEO today and let them see first-hand your company or destination's marketing dollars in action.
Executive Program
Special Monday Schedule
| 9-10 a.m. | A Roadmap for Executives to Actionable Results and Peak Performance—Catherine Heeg |
| 10:15-11:15 a.m. | Distinguishing Yourself from the Competition in this Current Economic Environment —Michael Gehrisch |
| 11:15 a.m. -Noon | Destination Pavilion |
| 12:15-2 p.m. | Theatre Direct Luncheon & Broadway.com/groups Luncheon |
| 2:15-3:15 p.m. | NTA Working for You—Executive Program Session and Tour |
| 3:15-4:15 p.m. | NTA's Fast Pitch |
| 4:15-6:15 p.m. | Destination Pavilion and Reception on the Floor |
A Roadmap for Executives to Actionable Results and Peak Performance
Featured Speaker: Catherine Heeg, Customized Management Solutions
In today’s economy the opportunity to differentiate ourselves and our business is key to our success. Accountability is the means to galvanize results in your business and from your team. As business leaders here’s your chance to invest in the future of your organization and your people by embracing results, (not merely actions) by implementing consequences (not merely plans) and leading your company to an accountable future.
In this workshop we’ll explore the difference between activity and results, we’ll study the effects of accountability on other businesses while developing a personalized business accountability agreement. We’ll discover ways to engage staff in conversations that elicit trust, open the door to stronger communication and ensure a committed team.
As you know, if one is looking for different consequences it’s best to take different actions. Now is your chance to formulate and initiate different actions in this interactive, facilitated executive session
Distinguishing Yourself from the Competition in this Current Economic Environment
Featured Speaker: Michael Gehrisch, president and CEO, Destination Marketing Association International
It's a buyer market and now more than ever destinations need to distinguish themselves from their competitors. Join Michael Gehrisch as he shares insights from his work with destinations worldwide. In this session, the group will learn what consumers think are the most fun destinations. You'll also examine how destination marketing organizations are planning, marketing, and selling there destinations in the current economic environment and how it may affect your own supplier side business.
This session is designed to provide an informative oversight as to the current activities of destination marketing organizations and an opportunity for hospitality professionals to share similar interests and insights.
NTA Working for You
Featured Speakers:
We all need to closely examine the return on every investment we make. What business did I receive from that show, what kind of access do I have to new contacts and how easily can I access tools to make my job easier? We all ask these questions. During NTA Working for You, participants will see how NTA membership answers these questions and offers solutions to many of today’s issues and concerns. This session will include an informative, relevant review of NTA’s new Partner2Partner online system, the ROI/Tracking Online System, NTA Online’s searches that lead to targeted, customized marketing lists, as well as an overview of other members-only tools. You’ll leave this session understanding how NTA can work for you.