Tuesday Newsletter - June 15, 2010
Volume 30, Issue 24
Interested in advertising in Tuesday? E-mail Kelley Burchell at kelley.burchell@NTAstaff.com.
Bring Your Decision-makers to Convention for Free
Be an NTA Volunteer Leader
U.S. Commerce Department Forecasts Rebound in Travel to the U.S.
MONTAGE Evaluation Shows Attendees Made Valuable Contacts
NTA Reaches out in Branson
International Visitor Profiles, Market Research from U.S. Dept of Commerce
300 Industry Volunteers "Clean Up Well"
The Presentation Rule of Three
Only One Week Remains to Participate in the NTA Trip Planner for Group Leaders
Industry News and Updates
Once you're registered for the NTA Convention in Montreal (Nov. 13-17), take advantage of a free registration for your executive. Through NTA's Executive Program, decision-makers receive complimentary registration and the benefit of firsthand experience of NTA's Convention.
For more information about the Executive Program, visit the NTA Convention Web site.
Register for Convention '10 and the Executive Program here. If registering online, enter the special promotion code: EXECNTA10 (case sensitive). Or, print this special registration form and fax it back to NTA.
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Would you like to make a difference in your association? Do you like planning new programs, brainstorming ideas or planning strategically for the future? If so, NTA has a number of volunteer opportunities for you to put those strengths to work.
Each year, the NTA Chairman appoints approximately 40 members to serve on a number of committees and task forces to help advise the NTA Board of Directors. NTA will begin planning for the 2011 Leadership Team this summer and we want to hear from members who would like to serve. Complete the Volunteer Interest Form to voice your interest. This form simply lets NTA know what areas you are most interested in and in what capacity you'd like to serve the association—from in-person Leadership Team meetings to conference call committees.
If you have questions about volunteering for NTA, you can contact Katey Pease, NTA's operations director. Completed forms can be faxed to +1.859.226.4404. Please have your Volunteer Interest Form submitted to NTA no later than Friday, July 9.
The U.S. Department of Commerce projects international travel to the United States will return to growth mode in 2010. Visitor volume is expected to increase 5 percent followed by 5 to 7 percent annual increases through 2014.
The forecast for 2010-2014 predicts that the record for total arrivals will be broken each year. International arrivals will reach almost 72 million, an increase of 31 percent from 2009 through 2014. The top two markets generating visitors to the U.S. -Canada and Mexico-are each forecast to increase by 7 percent in 2010, and to grow by 26 and 35 percent, respectively, from 2009 to 2014. Canada and Mexico are forecast to set new records in 2010 and 2011.
The U.S. travel forecast was prepared by staff in the Office of Travel and Tourism Industries using economic/demographic/social factors, commerce historical visitation trends, input from the Commerce Commercial Service staff abroad, and other numerous and varied sources. For official information on international travel to the United States, including additional information on the forecast for travel to the United States for 2010-2014 for all world regions and 40 countries, please visit http://www.tinet.ita.doc.gov/.
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According to a post-event evaluation of MONTAGE, held in Seville, Spain, April 14-17, each of the 150 travel professionals in attendance made, on average, 16 contacts for potential business at the conference. Of the registrants, 95 percent were the primary decision-makers for their company.
One survey respondent stated that, at MONTAGE, "not only was my destination knowledge enhanced but I acquired even more partner resources." Another said, "I made three or four really good contacts for partnering with smaller companies like my own. (Several) of us have asked a receptive operator in Spain to produce a tour that we can all sell into. That is of great value to me."
Almost every attendee said that he or she will now consider packaging travel to the area. MONTAGE provided Seville an ideal venue for destination education as 95 percent of the attendees, who represented 14 countries, reportedly did not package travel to the Seville area. In a follow-up question, 95 percent said that they would now consider packaging travel to the Seville area after their experience at the NTA event.
Next year's event will be in Aberdeen, Scotland, April 12-14, in conjunction with the VisitScotland Expo. A Product Development Trip will be held the week prior to MONTAGE.
On June 7, suppliers from the Branson area joined NTA Chairman and CEO Cathy Greteman for an informational NTA presentation. Hosted at the Branson/Lakes Area CVB by NTA members Lenni Neimeyer and Ross Summers, 26 members and future members were in attendance. Those attending the event learned about the benefits of belonging to NTA, statistics and demographics about NTA tour operators and details about NTA's upcoming Convention in Montreal (Nov. 13-17). Following the Road Show, Chairman Greteman joined longtime NTA member and Mayor of Branson, Raeanne Presley of Presleys' Country Jubilee, and the two discussed the industry, trends and recent NTA developments.
Click here to see more pictures from Travel Alliance Partners show and the Branson road show on Facebook.
The Summer 2010 edition of the U.S. Commercial Service global travel research and trade event database is now available for NTA members. This issue features traveler profiles from the top five inbound travel markets and six other valuable reports. This edition also contains 26 global travel events that are supported by international Commercial Service offices.
To view the Summer 2010 e-Market Express, click here.
The U.S. Dept. of Commerce Commercial Service helps tour operators, destinations and suppliers build tourism and business travel from international markets through targeted research reports, trade leads, and information on foreign travel trade events. Contact Ken Walsh at +1.314.425.3343 with questions or a discussion on how the U.S. Commercial Service can help your company succeed in the global market.
Tourism Cares, NTA's official philanthropy, brought 300 travel industry volunteers together on Friday, June 4, to make a difference on Angel Island for the 2010 Tourism Cares for America San Francisco Bay volunteer event. Volunteers were involved in a number of projects that would have taken park staff months to complete. The island's immigration station and military facilities dating back to the Civil War have suffered from the elements. Volunteer projects ranged from painting restroom facilities to replacing walkways to stacking the firewood that heats the buildings on the island, saving thousands of dollars in fossil fuels. According to Angel Island State Park staff, Tourism Cares volunteers accomplished the following:
- 85 cubic yards of slash and undergrowth were removed from the eucalyptus grove at Camp Reynolds, greatly reducing the spread of wild fire and protecting the historic site for many years to come.
- Two cords of wood were split and stacked at the Quarter Master building which will provide three months of firewood for the Environmental Living Program.
- 48 cords of firewood were stacked at North Garrison. It will be used to heat 14 homes on Angel Island to reduce the total power bill annually by US$20,000.
- 600 lineal feet of drainage ditch were cleaned and repaired.
- 80 lineal feet of decorative redwood 4x4 dividers were replaced in the passenger loading area thus reducing tripping hazards and improving visitor safety.
- 78 cubic yards of junk and garbage were picked up in the East Garrison warehouse area.
- 2,500 terracotta roof tiles were stacked and organized, saving a valuable resource. The roof tile will be used to repair 28 Mission Revival buildings that date back to 1910.
Since the time of Aristotle, presenters have been using the "rule of three" to get a message to an audience. According to Presentation Magazine, people tend to remember lists of three things. Structure your presentation around threes and it will become more memorable.
- Select three key messages to share in your presentation.
- Make sure there are three parts to your presentation: an opening, a middle and an end.
- Use additional lists of three whenever you can in your presentation if you want your audience to remember them. Famous examples are "blood, sweat and tears" or "stop, look and listen."
- Less is more. If you have four points, cut one. No one complains that a presentation is too short.
The deadline is Friday, June 18, to reach 20,000 actively planning group leaders and NTA tour operators by advertising in the NTA Trip Planner for Group Leaders publication. Reach tour segments such as alumni, bank, religious, hospitals, seniors, and travel clubs.
An exciting new offering for the 2010 edition is the Our Claim to Fame feature, which will highlight member regions and attractions worldwide that have something special that only they offer. In conjunction with this feature, we have introduced a new opportunity this year for suppliers and DMOs. Promote what makes you different and unique to tour operators in the "Our Claim to Fame" Directory. You can purchase listings that include color photo or logo, 75 words of text, and company contact information for only $1000. Half-page and larger advertisers will receive a bonus listing for FREE.
Editorial features will focus on the variety and depth of member-product that group leaders can access when they work with an NTA member. Features will include theaters, casinos and gaming, shopping, museums and Civil War product. It will also include interviews with representatives from the faith-based, student and youth and African-American heritage tourism segments. A lively middle section, "I Want to Go There," will highlight 16 North American and International destinations selected to showcase the wide breadth of NTA-member cities, states, regions and countries.
To reserve your spot, contact an account executive at 800.682.8886, ext. 4241(U.S. and Canada) or +1.859.226.4241.
Here's a look at recent research, statistics and news that may apply to you and your business:
- Read information about the Gulf Coast oil spill. Click here to read an article from the Washington Post about how the oil spill is affecting travel.
- Oklahoma City experiences record flooding.
- Four Seasons Hotels and Resorts founder Isadore "Issy" Sharp has been named the 2010 inductee into the U.S. Travel Hall of Leaders.
- Spirit Airlines flights cancelled until Thursday due to pilot strike.
- Greece strike update and travel guidelines from the Foreign and Commonwealth Office.
- The International Air Transport Association has revealed that they will create an Automated Carrier Baggage Rules database, to be implemented starting in 2011.
The links in this article are not monitored by NTA staff. Any bad links, expired pages, etc. are due to the constantly changing nature of Web sites.
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