MONTAGE 2010 Audio Recordings
You can now share NTA's professional development sessions with other members of your staff or take your education on the road.
Select NTA educational sessions and Webinars are now available for purchase and download in mp3 format. Contact Ken Goode with questions regarding the recordings.
MONTAGE Audio Recordings for Purchase
Seville, Spain April 14-17, 2010
Each session is $25 each for members and $35 each for non members. All purchases are accessible for an unlimited amount of time. To place an order please print and complete this order form and fax it back to NTA Headquarters (+1.859.226.4414).
- Discover the Potential of Social Media. Marketing & Branding Skills for a New Era - Session 1
- Get a Grip on Social Media. Hands-on Social Media Skills -Session 2
- Customize your Social Media Marketing Plan. Tap into Your Creative Marketing Potential - Session 3
- How Can We Help Each Other and Our Businesses?
- Buyer/Tour Operator Crackerbarrel-New Rules in Sales and Customer Relations
- Green Travel, Sustainability and ROI
- Working with Travel Agents to Boost Your Business
- Ask the Supplier for Tour Operators
- Ask the Destination for Tour Operators
- Business and Product Development-China
- Business and Product Development-Africa
- Business and Product Development-India (Inbound & Outbound)
- International Marketing Opportunities
Discover the Potential of Social Media. Marketing & Branding Skills for a New Era - Session 1
Catherine Heeg, Customized Management Solutions
Social media has proven to be the break-through communication medium for the tourism and hospitality industry. Are you getting your fair share of exposure and revenue from this new form of business generation? Discover why social media marketing helps you cost-effectively build your brand while also staying on top of what your customers are saying about your products and services. During this session you will quickly move through social media basics to learn how to capitalize on the power of Twitter, Facebook, LinkedIn, YouTube and more. Catherine was one of NTA's highest rated speakers from Convention '09, and in this session, you will take away key elements that were not available in Reno. (Note: This seminar can be added to sessions 2 and 3 for a complete workshop on social media marketing.)
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Get a Grip on Social Media. Hands-on Social Media Skills -Session 2
Catherine Heeg, Customized Management Solutions
Take the next step in social media by jumping in and learning to set up and measure your foray into social media. In this intermediate session, Catherine Heeg provides the answers to questions like "How do I track and measure my success with social media?" "How do I know what my clients are saying?" "How do I know if I've done the right thing?" Continue your journey into social media by learning more about the set up and special applications available in Twitter, LinkedIn and Facebook. Take your marketing to the next level by understanding what's bringing success to others in tourism and hospitality and how to track your own success. You'll take away knowledge on how to mine new followers in order to generate interest and revenue for your business.
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Customize your Social Media Marketing Plan. Tap into Your Creative Marketing Potential - Session 3
Catherine Heeg, Customized Management Solutions
In this session you'll walk away with your own customized plan to implement Twitter, Facebook and LinkedIn and more into your marketing plan. You'll wrestle with the effectiveness of each and harness the plan that will work best for your business. Should you take on this mission, your tool box will include topics for your next blog postings, a contest for your followers, content for your next Facebook and Twitter posts as well as poll questions to learn your customer's wants and needs. Catherine Heeg helps you develop a plan so you can walk away ready to take your social media marketing to a new level.
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How Can We Help Each Other and Our Businesses?
Michele Michalewicz, CTP, Western Leisure
Phil Sheldon, Hanns Ebensten Travel and Alyson Adventures
Jay Smith, Sports Travel and Tours
Back by popular demand, members of NTA's Owners Network, formerly the Tour20 Group, leads a discussion on timely topics that will be invaluable to business owners. How can you motivate your sales and marketing team during these challenging times? What employee benefits and programs have you found to offer cost-effective incentive to your staff? What suggestions do you have for being more profitable in the current economy, and how are you preparing for the future? For tour operators, what are guidelines for selecting and working with tour guides/directors?
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Buyer/Tour Operator Crackerbarrel-New Rules in Sales and Customer Relations
Cathy Greteman, NTA Chairman and CEO; Star Destinations
Jim Reddekopp Jr., NTA Vice Chairman; Earth Bound Tours
NTA crackerbarrels are open discussion sessions led by moderators. They typically cover a variety of topics, and this session will be a bit different in that the discussion will focus solely on how recent economic conditions have changed customer marketing, sales and relations. This session is for buyers/tour operators only. NTA's crackerbarrels are never disappointing-except you wish you had more time. You will walk away with new ideas or affirmation for your current practices. Listen to the discussion from MONTAGE 2010.
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Green Travel, Sustainability and ROI
Peter Krahenbuhl, Sustainable Travel International
Join NTA strategic partner Sustainable Travel International and explore the ways in which "greening up" your business can save you money. For many companies, that is a major consideration these days. If you don't understand why sustainability approaches are critical for the future, this session will help you gain this perspective. In this session, you will learn how incorporating green practices can not only save money but also help you gain new customers. And if that's not enough, you'll learn about best practices that will help your company become a steward of the destinations you serve.
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Working with Travel Agents to Boost Your Business
Scott Koepf, National Association of Career Travel Agents
Everyone is looking for ways to increase business these days, including creating new marketing ideas, attracting new customers and finding different distribution channels. In this session, hear from Scott Koepf, president of NTA's strategic partner NACTA, the National Association of Career Travel Agents. Scott shares ideas as to how you can boost your business by adapting a plan for working with travel agents, and in particular the growing number of home-based and independent agents.
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Ask the Supplier for Tour Operators
Laurie Lincoln, Main Street Tours (moderator)
Luca Arioli, Intertravel
Linda McNicoll, Step-on Guides Canada
Juan Romani, Mohegan Sun
In a twist on this NTA Convention education favorite, this session offers a panel of tour suppliers and tour operators. Listen to the disucssion as attendees asked the panelists whatever is on their minds. Tour operators, you will hear the received feedback from your vendor partners on the topics and issues that are most important to your business. The supplier panelists will be ready to share their ideas, opinions and needs with you.
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Ask the Destination for Tour Operators
Anne Davis, CTP, Cruises and Tours Worldwide (moderator)
Jean Bouffard, Tourisme Quebec
Larry Friedman, Nevada Commission on Tourism
Santiago García-Dils de la Vega, Seville Tourism Board
This session offers a panel of diverse small and large destinations. Tour operators attendees asked whatever is on their minds and received feedback from the destination representatives on the topics and issues that are most important to your business. The DMO panelists will be ready to share their ideas, opinions and needs with you. Listen to the discussion.
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Business and Product Development-China
Phil Sheldon, Hanns Ebensten Travel and Alyson Adventures
Through NTA's China Inbound Program, which focuses on inbound travel to the United States, the association developed best practices and enhanced the qualifications required of approved tour operators based on input from the NTA China Inbound Advisory Task Force and other members already specializing in the market. Review these practices, learn what you should look for in a tour guide to give Chinese visitors the best experience and have an opportunity to ask questions to help you get into the market and better serve your customers.
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Business and Product Development-Africa
Dr. Gaynelle Henderson-Bailey, Henderson Associates/Henderson Travel Service; African Diaspora Heritage Trail Conference
With travelers growing savvier and their interests for new exploration growing, Africa is a destination of intrigue. To help members facilitate business with African travel professionals NTA developed a strategic partnership with the Africa Travel Association. In this session, learn more about this market, including the African Diaspora, and how you can expand your international outbound business.
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Business and Product Development-India (Inbound & Outbound)
Rashmikant Gandhi, India Vision Tours & Travels
Uday Marwah, Uday Tours and Travel
Lisa Simon, CTP, NTA President
With the vast population of India and the growing interest of exploring the many facets of the destination, India is one of the fastest growing markets for travel. To help members facilitate business with Indian travel professionals, both inbound and outbound, NTA developed a strategic partnership with the Indian Association of Tour Operators. In this session, learn more about this market and how you can expand your international inbound and outbound business.
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International Marketing Opportunities
Steve Klika, International Motorcoach Group
Victor Parra, United Motorcoach Association
Join Victor Parra with NTA strategic partner United Motorcoach Association and Steve Klika with the International Motorcoach Group for a discussion on emerging organizational and technological advances in the motorcoach industry. You'll walk away with information that provides you a global advantage for growing your inbound customer base, as well as expanding your outbound reach. In this session Parra and Klika share the latest on what their organizations are doing to help boost your international business.
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