Strategic partnerships and forming relationships with partners of all shapes and sizes is a philosophy NTA utilizes to help connect members with those who can bring a whole new outlook to your company. At NTA, we call this co-opetition!
When establishing agreements with other organizations, NTA looks for a partner that will:
- Bring new and different business to NTA members
- Offer an opportunity for product development expansion
- Bring more buyers to the NTA events
Here is a look at just some of the strategic partnerships NTA holds with industry organizations:
Tourism Cares | United Motorcoach Association | Destination Marketing Association International | National Association of Career Travel Agents | Sustainable Travel International | Africa Travel Association | International Gay and Lesbian Travel Association | Caribbean Tourism Organization | Travel Professionals of Color | Indian Association of Tour Operators | World Food Travel Association
SCHOLARSHIPS – Tourism Cares awards more than $100,000 every year to travel, tourism and hospitality students attending educational institutions primarily in the U.S. and Canada. To donate to the Tourism Cares NTA Scholarship Fund, please go here: Donate to Tourism Cares NTA Scholarship Fund
VOLUNTEER PROGRAMS – Tourism Cares hold volunteer programs that restore, rehabilitate and preserve treasured natural, cultural and historic sites. To learn more about upcoming volunteer programs, please go here: Tourism Cares Volunteer Programs
NTA is partnering with the United Motorcoach Association to bring their motorcoach professionals together with our packaged travel experts. NTA tour operators are encouraged to check out UMA's Web site, BusRates.com, for research and quote requests. The site also encourages consumers to use NTA tour operators when planning their next trip.
NTA is working with Destination Marketing Association International to educate their members on the leisure travel market and increase DMO interest in our segment of the market opening doors to new partnerships and an added investment in packaged travel.
NTA recently entered into a new partnership with the National Association of Career Travel Agents. The 2009 NTA Spring Meet was co-located with the NACTA Western Regional Meeting June 4-6, in Monterey, California.
NTA and Sustainable Travel International also have an exclusive agreement. NTA is proud to endorse STI's Sustainable Tourism Eco-certification Program, is the world's first comprehensive, global sustainable tourism eco-certification program. It is designed to aid tourism businesses of all sizes to ensure the preservation of destinations and cultures. Through this strategic agreement, NTA is furthering its core values and goals to embrace sustainable travel and educate its members on best practices.
NTA and the Africa Travel Association recently signed a collaborative agreement to work together on educational and networking opportunities. ATA's mission is to promote tourism to and within Africa and to strengthen intra-Africa partnerships. Through the partnership, ATA and NTA members can join either organization with a 50 percent discount on the established respective dues rate for the category of membership to which the member qualifies/is eligible for.
International Gay and Lesbian Travel Association and NTA are working together on a variety of marketing, education and research opportunities. "We are very excited to partner with an association like NTA that has a great reputation among the tour operator industry," said IGLTA President and CEO John Tanzella. "Tour operators are IGLTA's second largest membership category and we want to support their business. Partnering with NTA gives us an opportunity to reach out to this very important segment of the travel industry."
NTA is partnering with the Caribbean Tourism Organization to give NTA tour operators direct access to Caribbean nations and business opportunities. The CTO has membership in more than 30 Caribbean countries and territories. Through this partnership, NTA members receive discounted opportunities to attend CTO events to sell Caribbean vacation packages, as well as meet with Caribbean nations to develop product for the future.
NTA and the Travel Professionals of Color also have entered into a strategic partnership to connect both memberships for more business opportunities and product development.
During the 25th Annual IATO Convention in Bengaluru, Karnataka, NTA and the Indian Association of Tour Operators signed a Memorandum of Understanding beginning a partnership that will help to facilitate business between the associations' members. Both IATO and NTA members service inbound and outbound travel, making this partnership broadly advantageous. IATO was established in 1982 and is India's national body of the tourism industry. It has more than 1,100 members covering all segments of the travel and tourism industry.
The World Food Travel Association (WFTA) promotes food, drink & culinary cultures through travel. We serve as the central hub connecting key industry segments and partners with business to business (B2B) and business to consumer (B2C) relationships. We facilitate food and beverage discovery world-wide, including the creation, production and marketing of products from farm to fork. We accomplish our work through destination marketing organizations, industry trade associations, the media, universities and consumer food communities.
Each of these relationships will help to position NTA members as the preferred travel partners for these growing niches.
NTA is constantly working to connect its members to new partners, expanded educational opportunities and added business partnerships through uniting the packaged travel industry in a spirit of collaboration.
Working together for mutual benefit — that's the NTA philosophy.