Leadership
NTA is governed by a 17-member volunteer board of directors, which is advised by volunteer committees. NTA is based in North America, but its industry and its membership spans the globe.
Learn how to volunteer your services as an NTA Leader.
| NTA Leadership Directory | |
| NTA is led by a board of directors who are responsible for making important policy and operational decisions for the association. | |
| NTA is managed by a team of association professionals based in Lexington, Kentucky. | |
| NTA’s government affairs initiatives are led by a team based in Washington, D.C., and Lexington, Kentucky. | |
| NTA Committees | |
| The board is assisted by a 80+ member team of volunteer leaders who advise them on a variety of association and industry issues. | |
| Best Practices Committee | The Best Practices Committee's goals are to: 1. complete the best practices and standards, 2. develop an implementation plan, and 3. explore the feasibility of an accreditation program for tour operators. |
| Canadian Task Force | The purpose of the Canadian Task Force is to provide industry perspective and guide the association in: 1. developing programs and benefits for Canadian members 2. increasing Canadian memberships 3. identifying ways NTA can help Canada increase its U.S. visitation 4. developing a Canadian government relations symposium (similar to the U.S. government relations symposium) in coordination with TIAC 5. performing other activities as approved by the Board |
| China Task Force | The purpose of the China Inbound Task Force is to provide industry perspective and guide the association in: 1. developing revenue-generating ideas for the NTA Visit USA Center 2. developing education for the market to help enhance the quality of U.S. tour, 3. enhancing the stature of NTA and the NTA Visit USA Center within the China market 4. understanding cultural differences, particularly with regard to business relationships 5. identifying trends on travel to the U.S. from China 6. assisting NTA members who are seeking to grow their Chinese inbound business |
| Contact Committee | The purpose of the Convention Committee is to provide industry perspective and guide the association in creating and producing a successful 2011 NTA Convention in Las Vegas. The Convention Chair will serve as the Committee Chair and will appoint subcommittees to specifically address: 1. the needs of first timers 2. attendance recruitment 3. education 4. volunteers The Committee's overarching goal is to develop activities to engage members in a high-energy, business-producing Convention. |
| Convention Task | The purpose of the Convention Committee is to provide industry perspective and guide the association in creating and producing a successful 2011 NTA Convention in Las Vegas. The Convention Chair will serve as the Committee Chair and will appoint subcommittees to specifically address: 1. the needs of first timers 2. attendance recruitment 3. education 4. volunteers The Committee's overarching goal is to develop activities to engage members in a high-energy, business-producing Convention. |
| Government Relations Committee | The purpose of the Government Relations Committee is to provide industry perspective and guide the association in developing, implementing and overseeing fund-raising initiatives for the Government Issues Fund and TourPAC. These funds support the policy and advocacy work of NTA's Washington DC representative and are critical to achieving NTA's objectives. The group's goals are to raise $25,000 for TourPAC and $50,000 for GIF. |
| Hispanic Development Task Force | The purpose of the Hispanic Development Task Force is to provide industry perspective and guide the association in developing plans to serve the US Hispanic and Latin American travel industry by: 1. conducting market research 2. developing strategies to identify the appropriate products and services necessary to attract the Hispanic and Latino businesses to become members of NTA. 3. developing appropriate messaging and collateral materials. The committee's overarching goal is to develop a plan based on the market research and begin implementation of that plan |
| Internet Task Force | The purpose of the Internet Task Force is to provide industry perspective and guide the association in 1. conducting market research 2. developing an overall strategy for NTA to effectively utilize the Internet and new technologies, including social media, smartphone applications, and overall Web presence. The Task Force is charged with identifying business opportunities, community interaction and value-added benefits for members. |
| Marketing Committee | The purpose of the Marketing Committee is to provide industry perspective and guide the association in: 1. defining and creating profiles of NTA's current customers 2. defining and creating profiles of NTA's potential customers and markets By answering such questions as:
|
| Membership Structure Task Force | The purpose of the Membership Structure Task Force is to provide industry perspective and guide the association in reviewing and assessing NTA's membership structure in relation to the current dynamics in the travel industry. (i.e., Do we have the right categories? Should there be alterations to any of the categories? Should any categories be added?) The group will also review the requirements for each category and make appropriate recommendations to the marketing committee and board of directors. |
| Montage Committee | The purpose of the Montage Committee is to provide industry perspective and guide the association in creating and producing a successful 2011 NTA Montage in Aberdeen Scotland. The Montage Chair will appoint committee members to assist with: 1. social activities 2. attendance. The Committee's overarching goal is to engage members interested in international markets (particularly outbound products) and international buyers and sellers in a productive business event that meets the budgeted attendance goals. |
| NTA/UMA 2013 Task Force | The NTA/UMA 2013 Task Force will include three members from NTA, three members from UMA and a chair who belongs to both organizations. The appointments will be for a two-year term with the purpose of providing industry perspectives and guiding the associations in creating and producing the first co-located Convention and Expo in Orlando in 2013. The Task Force is charged with advising the Boards and staff of NTA and UMA on combined activities that will mutually serve both organizations according to the guiding principles of the agreement. |
| 60th Anniversary Task Force | The purpose of the 60th Anniversary Task Force is to provide industry perspective and guide the association in planning and implementing celebration activities for NTA's 60th anniversary in 2011, including: 1. developing a historical archive 2. collecting documented stories from past leaders 3. developing Convention activities While there will be a steering committee, all past presidents are welcome to participate in the work of the Task Force. |
| The Past Presidents/Chairmen advise the current and incoming chairpersons of NTA. | |
| Nominating Committee | The Nominating Committee helps to inform members about the process of pursuing a seat on the NTA Board of Directors and, in turn, nominates members for those positions. |