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Leadership Team Meeting: Lexington, Kentucky

NTA's 40-person Leadership Team met July 13-14 in Lexington, Kentucky. The Leadership Team began its meeting as a full group by joining the Board of Directors for a strategic planning session.

Afterwards, the team then split into their committees for a brief time for specific work.

COMMITTEE UPDATES

Communication and Education Development Committee

  • Reviewed current communications for the 2007 NTA Convention and recommended messages to share with NTA members to effectively promote new programming such as the Destination Pavilion.

     

  • Discussed business-to-business enhancements for NTA.travel (the committee will have a follow-up conference call to finish this discussion).

     

    Convention Committee

    Discussed and brainstormed enhancements for future Conventions, specifically, ways that would offer additional opportunities for all attendees to do business.

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    Government Relations Committee

  • Had strategic discussions regarding ongoing government relations issues and recommended to the board of directors that NTA pursue a short-term strategy to create a Tourism Officer in the Executive Office of the President in support of the long-range goal of creating a Cabinet-level tourism position.

     

    Membership Development Committee

  • Reviewed results from the Buzz Team Member Recruitment Campaign that netted 23 leads and four new members.

     

  • Discussed the need to educate new members about the relationship building process that occurs within NTA. For example, a tangible return on investment can take 12-18 months (or even up to three years) based on the booking timelines of tour operators.

     

  • Recommended sites for the 2008 Road Shows to be presented to incoming chairman Bob Hoelscher, CTP.

     

  • Offered suggestions to enhance first-time delegate programming at the 2007 Convention.

     

    Strategic Development Council

  • Established a process that NTA can use for future strategic planning discussions.
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