NTA and Travel Market Insights
Customized, Affordable Research
NTA has teamed with Travel Market Insights, a leading research provider, to offer NTA members affordable and customized research. NTA and TMI have two programs available to NTA members-the Travel Trade Barometer and destination-specific arrival reports.
Travel Trade Barometer
TMI produces the Travel Trade Barometer for the UK, Germany, Mexico, Canada and Japan. As an NTA member, you can receive a 5% discount on your subscription to any and all of these Barometers.
The Travel Trade Barometer is a quarterly report of inbound arrivals from these top destinations. Click here to learn more. If you're ready to subscribe, complete this order form. Make sure to include the fact you learned about this from NTA to receive your discount!
NTA's China Travel Trade Barometer
Subscriptions are now being taken for the China Travel Trade Barometer. Contact Scott Johnson to learn how you can receive data focused specifically on the inbound Chinese leisure traveler to the U.S.
Have specific questions you'd like to ask the trade in China? Sponsorships of all levels, including that which allows for customized questions on the survey, are available for NTA's China Travel Trade Barometer. Contact Scott Johnson at Travel Market Insights or Phillip Strunk at NTA.
Customized Arrival Reports -- Inbound and Outbound
Visitor arrivals analysis is not just numbers. With customized reports from TMI, you'll clarify travel shifts, identify trends, and highlight your destination's strengths and positioning from whatever country, city or region you select. From arrivals, demographics, product demand, and forecasting -- the goal is to be your inbound/outbound marketing research arm.
Inbound Reports:
NTA's U.S. members can request reports on inbound travel to
most U.S. destinations from most countries you are promoting too. The
reports can be requested by country, a world region, or multiple
countries -- it's up to you.
Outbound Reports:
The outbound reports are for NTA's non-U.S. members who are seeking information on U.S. travelers to their destination. Again, you can request data for your country as a whole or a specific city or region.
At only US$3,600 per report, NTA and TMI's U.S. Inbound and Outbound Cooperative Research Program gives key information helpful in supporting budgets and/or marketing activities.
The pricing above is based on a minimum of 10 orders for both the inbound and the outbound reports. Should the minimums not be met, those ordering data will have the opportunity to cancel or continue based on splitting the additional costs evenly among those purchasing.