NTA Financial Toolkit
NTA knows that you need access to relevant, affordable, quick and
easy-to-use business tools and that is why the association created this financial toolkit help you deal with current economic situation. Here you will find access to experts, research, articles and more to help you succeed. And if there is anything else that NTA can do for you, please contac NTA Headquarters at any time at questions@NTAstaff.com.
NTA Assistance
- Owner's Network — NTA's financial benchmarking group that is strictly confidential, allowing tour companies to learn from each other ways to run a more efficient, money-making company.
- How To Tools — A quick resource for members to learn how to use tools that could benefit their business. Here, you can find quick-start guides on how to use social media tools such as Facebook, a free way to stretch your marketing dollar.
- NTA's Corporate Partners offer programs and discounts that can save your company money. Learn how you can save on insurance, credit card processing, shipping, and office supplies.
NTA White Papers
- The Future of Tourism (November 2008)
- Recession-Proof Your Company (October 2008)
Find New Partners
- Courier article "NTA Receptive Operators Offer Connections and Expertise"
- Reach out to potential new partners. Take a look at the NTA new member list.
- Find new partners through NTA's stratgic partnerships. Convention'10 will give you access to the faith-based martket as NTA will co-locate with the World Religious Travel Aassociation's Expo again this year. Additionally, NTA has relationships with the following organizations: Africa Travel Association, Destination Marketing Association International, Indian Association of Tour Operators, International Gay and Lesbian Travel Association, Jordan Inbound Tour Operator Association, National Association of Career Travel Agents, Sister Cities International, Sustainable Travel International, Travel Professionals of Color, and the United Motorcoach Association.
- Enhance your presence on your NTA member profile. You can now make your NTA profile a little more eye-catching and show off your destination, attraction or recent tours. Click here to learn how.
Dr. Peter Tarlow of Tourism & More
Dr. Tarlow is an expert in tourism and economic development. Below are links to a three-part series that ran in Courier magazine called "Prospering in Economically Challenging Times."
Tourism & More Web Site: http://www.tourismandmore.com/
Tourism Tidbits newsletter — A monthly newsletter for travel professionals with research and advice.
Dr. Tarlow seminars at the 2008 NTA Convention
- "Its a global world: What tourism neeeds to do to stay in front of these economically challenging"
- "Best Practices - When the Economy is Down, it's time for you to be Up"
Dr. Tarlow's seminars at the 2009 NTA Convention
Promote Yourself
- Research has consistently shown that companies who continue marketing during a downturn suffer less and recover faster than those who do not carry on with their marketing efforts. Take for example, Nike. During a sever slowdown, rather than reduce their marketing efforts, Nike increased its marketing budget by three times the previous year. The result was that sales increased by nine times in the following recovery year. To learn about NTA advertising and sponsorship opportunities, click here.
- Gain free publicity for your company by letting NTA know about what is going on with your company. Contact Courier Editor Penny Whitman with your company news and check the Courier editorial calendar.
2011 Courier Editorial Calendar - Promote the "Live Life...Travel!" message to your travelers. Click here for tools you can use.
- NTA has created a special Web site, www.TravelNTA.com, with this message. Here, NTA has an area for classified ads where tour operator members can promote their product and company to travelers. To participate, please e-mail NTA Manager of E-Services Kate Bunnell the following:
Your company name, location of company, contact information and e-mail address
Your company logo
A 25-word description of your product and/or company; anything you would like to promote to the traveling public
Research
- travelhorizons is a quarterly survey of leisure travelers conducted by the U.S. Travel Association and YPartnership. To learn more, click here.
- The Trend is NTA's research-based e-newsletter that includes consumer trends, industry statistics and research on today's traveler. To learn more, click here.