2004 Product Development Trip to Switzerland
NTA's fourth Product Development Trip for tour operator members was held in Eastern Switzerland and the Lake Geneva Region from Dec. 3-9, 2004.
The trip, sponsored by Switzerland Tourism, featured visits to St. Gallen, the Appenzellerland, Bern, the Bernese Oberland, Montreaux, Lake Geneva and the Matterhorn Region. A workshop with Swiss suppliers and special product seminars on the cities and cultures in Switzerland gave participants information on cultural interest programs, wine & dine itineraries, golf excursions and much more.
Questions about developing future travel programs to Switzerland should be directed to Patrick Flad at 212.757.5944, ext. 230 (patrick.flad@switzerland.com).