NTA Research
Member surveys, reports on changing market conditions and industry trends as well as practical advisory information. Reporters requesting more information should contact Catherine Prather at 800.682.8886 (U.S. and Canada) or +1.859.264.6545, or via e-mail at catherine.prather@NTAstaff.com.
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Member Needs Survey Results
2008 April | Communications Survey
2007 Communications Survey | June
2005 April|
2000 First | Second | Third | Fourth
STARs (Strategic Travel Action Resource)
NOTE - Some documents below are PDF format and require Acrobat Reader to view
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- Recession Proof Your Company (October 2008)
- The Ever-Changing Face of Technology (October 2005)
- Getting the Most For Your Membership Dollars (May 2005)
- The Psychology of Travel - Economic Behavior (January 2003)
- The Psychology of Travel - Consumer Behavior (January 2003)
- The Psychology of Travel - What is Luxury?(January 2003)
- The Psychology of Travel - The "New Normal"(January 2003)
- A Guide to Developing a Crisis Management Plan (January 2003)
- Crisis Management Plan Outline
- External Volatilities - War and Civil Unrest (January 2003)
- Expanding Your Business - Utilizing Travel Agents (April 2002)
- The Business of Survival - a Follow-up Report on Sept.11 Effects (March 2002)
- Business As Usual? Rebuilding Travel After September 11 (October 2001)
- Industry Report - Permission Marketing (October 2001)
- Crisis Survey Results Tabulated (October 2001)
- Sept. 11 Crisis Recovery Public Relations Plan (September 2001)
- Succession Planning (April 2001)
- E-Business Guide For Tour Operators (October 2000)
- Business Plan Resource Guide (February 2000)
- Doing Business in the Global Marketplace (June 2000)
- Americans with Disabilities Act (December 2000)
Packaged Travel Study
- 2001 NTA Packaged Travel in North America Executive Summary
- The Value of the Packaged Traveler
- NTA 2001 Packaged Travel Study Presentation
Market Assessment Plans
- Incentive and Employee Recreation Markets (December 1999)
- Family Market (December 1999)
- International Inbound Market (December 1998)
- Future Senior Market (November 1997)
- Religious Market (October 1998)
- Baby Boomer Market (November 1998)
- African American Market (November 1997)
Current Assessment Reports
Preliminiary Market Appraisals
- Gay and Lesbian Market (December 2002)
- Luxury/Affluent Market (March 1999)
- Hispanic Market (March 1997)
- Sports Market (April 1997)
- Student Market (March 1999)
Other NTA Research
- 2004 NTA Technology Survey
- The Forward Together Study (192K PDF Document)
NOTE - The file above may be too large to download and print on slower connections. It is recommended that you print from the files below, which break the larger document into sections:
- Forward Together - pages 1-10
- Forward Together - pages 11-21
- Forward Together - pages 22-31
- Forward Together - pages 32-41
- Forward Together - pages 42-51
- Forward Together - pages 52-62
NOTE - Documents are in PDF format and require Acrobat Reader to view (download the free Acrobat Reader to view and print)